TikTok is introducing a fresh option that permits them to lessen the amount of AI-created videos appearing in their streams. This initiative comes as the platform revealed that it now features over 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread launch. This shift comes amid a surge in AI-generated material, driven by new AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising channels on a competing service primarily display content made by AI. A considerable share of this material is classified as low-quality AI content, a label for substandard, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, from AI artwork to informative clips, and we intend to offer the community the ability to see more or less of that, depending on their own preferences,” commented a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its service tagged as made with AI. In total, over 100 mn videos are added to the service each day, making AI-generated material a relatively small part of its total content library.
User Control Features
Members will be able to reduce or increase the amount of AI content they see by opening the content preference setting in the platform and selecting the AI content topic. Further subjects that currently be controlled under the setting include politics, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige content makers to label convincing AI-generated content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.
In addition, the platform will henceforth add an “AI-made” watermark to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is designed to stop users from attempting to circumvent the tagging system.
Educational Initiatives
The company is additionally establishing a two million dollar AI literacy fund for specialists and organizations to develop learning resources about using AI responsibly. This program will benefit charitable organizations focused on training computer science.
Platform Protection
The platform has supported its moderation strategy, following controversy over proposals to cut jobs for a large number of safety staff in the UK. The company is set to cut hundreds of positions in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most harmful content before it is viewed by humans. The company stated a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to reliance on its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
